Which of these adult film stars are you most excited about?
A few months ago, the director of a movie called A Girl Called Eve, was sentenced to five years in prison for having sex with a 14-year-old girl.
Now a group of Australian pornographers is campaigning for an overhaul of the adult film industry.
One of them is Victoria’s porn industry body, the Adult Film Distributors Association (AFDA).
The porn industry is the world’s second largest after the music industry.
It makes up about 20 per cent of Australian gross domestic product and employs about 40,000 people.
In a statement, AFDA chief executive officer Kate Kelleher said the adult industry was broken, and that it needed to be overhauled.
“We need a change of culture, a change in the culture around the industry,” she said.
The adult industry is broken, it needs to be reformatted.
AFDA executive director Kate Kealher says the adult entertainment industry needs a shakeup.
Photo: Paul Rovere AFDA has been in contact with a number of major adult film companies, including the Australian Federation of Film and Television Producers (AFTFP), the International Adult Film Association (IAAF), the Australian Producers Association (APA) and the Australian Association of Producers and Distributors (AAPD).
“The fact that there are people out there with the vision and the passion to do this really is quite exciting,” said AFDA national director of communications, Claire Smith.
Smith said the key to change was the creation of a new industry standards body to oversee the adult sector.
AFDFE was established in December 2017.
Currently, adult film producers and directors are overseen by the adult community, with the regulator, the Independent Commission Against Corruption (ICAC), being a part of the process.
It’s important that this body exists, AFDFE president Dr David Treloar said.
“It’s a really important body for the adult industries because it’s a regulator of the industry and for all of us,” he said.
“We know it’s been working really well for us and so that means it will be really important for all adult film consumers to know that there’s a watchdog that has a long-term plan for their industry.”
In addition to setting up an independent body, AFD will also be working with the industry to develop a new regulatory framework for adult films, including rules on consent, safety and industry standards.
However, Kellehe said the AFDF would also be advocating for the industry as a whole to be more inclusive.
Adult film producers want to ensure their workers are not being sexually exploited.
Photo by: Andrew Meares “It will be our hope that the industry can develop an industry standards policy that allows for a more inclusive industry that is based on the needs of everyone,” she told news.com.au.
A key issue for the AFD is the industry’s lack of enforcement powers, with sex workers being able to report incidents of abuse to police but the industry has been criticised for not enforcing any laws.
According to AFDF’s online petition, if the industry were to take the lead in changing the industry, the industry would “have the opportunity to do so with an industry-wide approach”.
It has already started an online petition to address this.
Sex worker group Sex Workers of Victoria (SWV) has been advocating for a change to the adult sex industry, calling for the sex industry to be regulated by a body with the power to enforce industry standards and to prosecute and punish abuse.
“The adult entertainment sector needs to start treating people with respect and with the right to safe, legal sex and to stop using the industry for profit,” SWV’s chief executive, Liza Campbell, said.
“There are no safe places to work in the industry.
If they want to be an industry that respects people’s human rights and human dignity, they need to create a body that can do so.”
Kelleher acknowledged the AFDA’s call for industry standards to be set out would be difficult.
But she said the industry needed to do more to tackle the industry-based stigma around sex work, and to educate consumers about the industry before the industry started to change.
She said the porn industry needed better protection for the people who work in it.
“I’m really keen that this industry does not become a toxic place for women and girls, and we need to make sure that it’s not for women or girls to do the work,” she added.
If you or anyone you know needs help or advice, call Lifeline on 13 11 14.
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